Coca Cola Sweet Symposium: a spotlight on fructose and sugar-sweetened beverage trends
Damage control by the beverage and sugar industry?
It is on December 2 Sweet Symposium: a spotlight on fructose and sugar-sweetened beverage trends in Sydney – Free and put on by Coca Cola.
Be warned – This is the Coca Cola company that is ‘Not part of the Obesity problem but wants to be part of the solution.’
One can only imagine that the take home message from this meeting will be that Sugar is fine in moderation and that as a population we are ingesting it in moderation.
I was challenged to review several of Dr John Sievenpiper’s articles earlier this year. He is the fly in expert for this Coca Cola sponsored event.
My take on what I have read from his papers.
Most of the articles failed to acknowledge the food industry sponsorship.
He often looks at fructose metabolism alone and fructose virtually never comes into our diet in isolation. It is generally ingested with glucose in the form of sugar. His experiments are generally not reflective of ‘real life’.
The doses he has referred to in the past are low by Australian human consumption averages.
Sievenpiper often looks at ‘meta-analyses’ where you put together a whole lot of smaller studies with average results and then expect better results by combining all of them together. Be very careful in interpreting these papers.
I don’t know exactly what he will be discussing but it may be useful to understand this prior to attending.
I cannot make it to the meeting but will try and watch it on the free webinar. Just a matter of joining it from the link.
If the Sydney locals can get along it could be interesting. Let me know how you go.