How do you confuse consumers with food labelling?

Consumers are highly susceptible to the symbolic information that food marketers may specifically use on labelling to promote their products, write the researchers.

How do you confuse consumers with food labelling?

It’s called ‘Green’washing and ‘Nutri’washing. Making a food product better on paper than it might be.

“Simply adding the word “fruit” makes sugar healthier: The misleading effect of symbolic information on the perceived healthiness of food.”