‘Natural’ deception from the Sugar Industry
Low GI Sugar and marketing to ‘naturally’ confuse you 🙁
This post follows on from last night’s expose on ‘The Sugar Conspiracy on SBS. You can watch it on http://www.sbs.com.au/ondemand/video/511635011977/The-Sugar-Conspiracy
CSR (Big Sugar) have their ‘new’ sugar onto the market and they are trying to tell us how much better it is for ‘you’ because it has a lower Glycaemic Index (GI). It’s still sugar, and sugar is sugar.
As far as I can work out, they just have not refined it as much. The less refined material is now being touted as being good for you. Its all nonsense in a way to rebrand sugar for it’s benefits. What a load of codswallop.
This is a first from the sugar industry!
“One of the most important factors identified in the development of obesity is high intake of energy-dense, micronutrient-poor over processed foods including white refined sugar (Swinburn, Caterson, Seidell, & James, 2004).”
But then they tell you how much better their ‘new low GI’ product is.
“LoGiCane is less refined than white, raw and brown sugar and retains many on the nutrients usually washed out in processing, such as polyphenols, antioxidants and organic minerals.”
“developed the world’s first low GI sugar. This all natural sugar helps to maintain a healthier blood sugar level which is beneficial to the general population.”
The Glycaemic Index Ltd (Jennie Brand Miller and Sydney Uni) are backing it. LoGiCane is just sugar and you have to wonder how much CSR paid the GI group for their research and endorsement.
Jennie Brand Miller endorses it in this story “Nutritionist says it is the healthier alternative to white sugar.”
“We’re not trying to say eat more sugar,” said Professor Jennie Brand-Miller, from the University of Sydney. “But a replacement of sugar intake by this one would sound like a good idea.”
Rory Robertson has clearly investigated the GI group and Jennie Brand Miller in the past. They have been investigated for their research findings in the past.