Why do the Military and Beverage Companies call us their TARGET AUDIENCE?

This is personal from a young man of Panamanian origins.

“Dr. Pepper lines our refrigerator door like a vest of dynamite.
An arsenal of ways for us to self-detonate

…they are colonizing our bodies, our taste buds.
It isn’t a coincidence that the military and beverage companies call us their target audience,
our black and brown bodies marching to the center of their crosshairs.

At home, a Coca-Cola commercial followed by a US ARMY commercial
flickers across my grandfather’s tooth
and they both shine like the discharge of a gun.”